When planning a corporate event, it’s best to first consider your budget before dreaming of all of the entertainers you could have perform to wow your guests. There are many items that have to be taken into consideration, and those items can elevate your budget quickly.
1. Where am I hosting my event, and have I considered all venue costs such as seating, staging, lighting and audio, along with food and beverage?
2. What is the total cost per person that I would like to spend on my event? Cost tip: typical events are $50 to $500 per person.
3. Am I utilizing a talent buyer to negotiate the best deal?
Now you can think about your target audience and who would be a big draw for your event. Having your budget set first will allow you to look at a small group of options, rather than a vast range of acts. What you might pay for an entertainer currently topping the charts, will be quite different than what you would pay for someone who topped the charts years ago. Utilizing a talent buyer will help you get a great act that fits your budget. Once you have a firm number and a firm audience demographic, a talent buyer can negotiate the deal that is right for you.