It’s impossible to pin down just one thing that has led to the change in event styles of 2014. From changing technology leading to bigger and better events, to the movement “local is cool”, events are featuring more and more ways to connect with their audience.
Here’s a look at five of the top event trends of 2014:
1. Connect with the locals. From locally grown and sourced to locally owned and food on wheels, the food and beverage scene has seen one of the biggest turn arounds in years. Food is no longer only feeding your crowd, it’s an attraction in 2014. Local chefs attend events to feature amazing dishes, local farmers provide what corporations used to, and food trucks turn once formal affairs into fun, casual outdoor events.
2. Budweiser out, Yazoo in. Craft beers and locally distilled spirits now grace the bars that once were filled with well drinks and veteran beers such as Budweiser. In 2014, event bars have now evolved into a conversation piece featuring locally distilled bourbons and gins, as well as local brews and fine wines.
3. Spend to Impress. After the infamous effects of the economic downturn in 2008, we are finally starting to see a change in spending. We are now seeing that event budgets are growing back to the level they once were, and companies are spending marketing dollars to entertain and wow their guests.
4. Think outside of the box. Event planners are getting pretty creative with their event venue recommendations. Sure there are event halls, convention centers and hotel banquet rooms, but more and more people are hosting events in not so traditional spaces. Have you ever thought about having an event at an outdoor venue, or a not so traditional space like a train station, ballpark, or even a museum?
5. Book a big act. With the growth of budgets, we’ve seen a rise in the level of artists being hired for events. Don’t think of your entertainment as background music let it be a focal point. Booking big names to headline your event will leave attendees talking!