Social media has somewhat changed the face of events as event planners can now interact with attendees year round, ask for feedback, and engage with target audiences. Here are 4 tips on how to interact with your meeting or event attendees before, during and after your event.
1. Use the power of a hashtag. Determine and promote a hashtag for your event and print on all event collateral and post prominently on venue signage. A hashtag will not only aggregate all conversations about your event, but also helps you grow your audience quicker. Twitter users might not know to look for your company, but they might be interested in what you are talking about and find you through a hashtag search.
2. Promote selfies at your event. Create a brand centric background and encourage your attendees to take a selfie in front of the background. This will give your logo some great exposure. You can also create a cool hand-held piece and invite attendees to take a photo with the piece as a selfie “photo bomb” and give a way a prize for the most creative pic. For example, if ZZ Top is your headliner, hand out fake beards and sunglasses, and put your logo on the sunglasses.
3. Utilize high profile Twitter handles. If you have a celebrity speaker or entertainer, think about working a few tweets into the deal. Early on in negotiations, request a few tweets to be sent out by your act as this will open your organization up to a whole new audience. Also, if you have industry influencers at your event, tweet at them and pose questions that lead them to respond, thus opening your company up to other great audiences.
4. Keep your platforms active. Don’t get wrapped up in your event and forget to not only create a conversation, but keep the conversation going. If you won’t have time to manage your social media, assign content marketing to someone else in the office who knows your brand. Scheduling tweets and status updates are one way to start the conversation, but monitoring others responses is key in keeping it going and growing your engagement with your audience.