Considering not hiring a talent buyer, and trying to book your talent yourself? To us, not hiring a talent buyer for your event is like not hiring a plumber to fix your pipes, or not hiring a hair stylist to cut your hair.
The biggest asset that a talent buyer can bring to your event is their know how, connections and ability to fit the perfect act with your event. The buyer must take the client’s event goals and make those goals a reality by bringing in talent that fits their budget and entertains their guests. They also play a major role in helping you select the right venue and staging needs for your act. All things that most of us are not experts in.
A talent buyer will kick off the relationship with a discovery meeting that outlines that date, venue, expected audience size, age and demographic of the target audience, as well as the client’s desired budget. It’s very important to balance your budget with an act that will entertain your guests. Corporations can make the mistake of paying for an act who is at the top of the charts, when their audience demographic really begs for an act that was big decades before, and their cost could be leaps and bounds lower. A talent buyer also helps you decide whether or not your audience wants music, or might enjoy magicians, comedians, or groups that can customize their show to the client’s needs and goals.
Choosing the right talent buyer is essential as an experienced buyer has numerous industry connections and knowledge that they will put to use on your event’s behalf. Talent buyers also have access to a wide variety of acts from various agencies, giving the client many options from which to choose.